Flight App Challenge
The design showcased here was developed for the āFlight App Challengeā hosted by Uplabs. The challenge asked the designers to create a concept for a seamless and easy to useĀ application that made booking a flight an effortless experience.
To address the problem statement and fashion a suitable solution, I approached a few of my friends to review the application design of several online travel companies and took feedback from them about their pain points while using the application. I discussed my approach with them and gathered their responses before beginning the design challenge. My concept was to focus on the relevant information on the landing screen, enabling productivity for the user. Most flight booking applications clutter the landing screen with offers, trending searches and advertisements creating unnecessary noise and distraction. This takes away valuable user experience and involves inessential eye movements to search for the needed functionality, thereby reducing productivity and adding on to the time involved.
While designing the application, I reviewed and tried my level best to incorporate most of the feedback and responses. As a result, the landing screen shows the basic details required from the user for searching and booking flights. The user can also see the cost of the same flight for past and future dates as a trend showing the difference in costs. The lack of ānoiseā on the landing screen increases productivity and the user is able to achieve their goal within a matter of minutes.Ā On scrolling the screen, the user can see the trending searches and promotional offers available, as well as the recent searches to enable a quick search mechanism.Ā I believe the minimalist features and functionality are the selling points of this design. The aim of the design should be simplifying the userās experience by including only the essential features. The focus should be on the product and services offered, with offers and promotions only creating additional value.
